You had as meaningful a conversation offline as you do online?

Or spent the time networking your local community as well as just your online connections?

We’re fed so much information from so many sources.

We’re told that social media is the new connector, that we have opportunities like never before. And it’s true – to a degree.

We do have an immense amount of connections and information at our fingertips to make our lives easier, personally and from a business point of view too.

Yet the virtual shouldn’t be at the expense of the physical.

For every Twitter connection – actual, valued Twitter connection – you probably have a family member, friend, colleague, peer or business connection right in front of you.

For every Ning community, there are local Meet Up groups happening all the time in your city or town. For every Tweetchat event, there are also plenty of offline networking events as well.

We’re living in an increasingly virtual world yet we still have real life physical needs that can’t always be met online (and that’s a not a dating pitch!).

Let social media help you improve the way you work and look at things. Just don’t forget there’s an equally impressive network and community right on your front doorstep.

All you have to do is look.